E-Commerce

Marketing Specialist - iGjirafa

Pristina
Work Type: Full Time

About iGjirafa

iGjirafa is the first Apple Authorized Reseller store in Kosovo, located at Prishtina Mall. Following our successful launch, we are seeking a creative and results-driven Marketing Specialist to shape and amplify the iGjirafa brand.

This individual will be responsible for planning and executing marketing activities across digital and in-store channels, driving brand awareness, foot traffic, and sales, while ensuring full alignment with Apple’s global brand and co-marketing standards.

The ideal candidate will combine Gjirafa’s culture of digital innovation with Apple’s premium, customer-centric brand philosophy, positioning iGjirafa as the reference point for the Apple experience in the region.

Please click here to learn more about iGjirafa.

Key Responsibilities

  • Plan, execute, and optimize integrated marketing campaigns across digital, social media, and in-store channels to promote iGjirafa and the Apple product portfolio.

  • Manage iGjirafa’s social media presence, including content calendars, creative production, community engagement, and performance reporting.

  • Ensure all marketing materials and communications comply with Apple’s brand, co-marketing, and channel marketing guidelines.

  • Collaborate directly with the iGjirafa Lead to plan and execute in-store events, product launches, marketing campaigns, activations and brand engagement initiatives.

  • Create and localize marketing content (Albanian and English) for campaigns, newsletters, landing pages, and in-store communications.

  • Plan and manage paid media campaigns (social, search, display) and monitor budgets, targeting, and ROI.

  • Track and report on marketing KPIs – reach, engagement, traffic, conversion, and campaign ROI – and use insights to improve performance.

  • Support cross-promotion between iGjirafa and Gjirafa’s broader ecosystem of e-commerce, streaming, and digital services.

  • Monitor market trends, competitor activity, and customer insights to inform marketing strategy.

  • Take on other tasks as needed to support the success of iGjirafa.

Required Qualifications

  • 2+ years of experience in marketing, preferably in consumer electronics, tech, retail, or lifestyle brands.

  • Demonstrated success in planning and executing digital and offline marketing campaigns.

  • Hands-on experience with social media management, content creation, and paid advertising platforms (Meta, Google Ads, or similar).

  • Strong copywriting and visual storytelling skills, with attention to detail and brand consistency.

  • Analytical mindset with experience in tracking campaign performance and reporting on KPIs.

  • Strong communication, organizational, and project management skills.

  • Fluent in Albanian and English; other regional languages are a plus.

  • High integrity, professionalism, and alignment with Apple’s brand values.

Preferred Qualifications

  • Previous experience marketing Apple products or working within Apple’s co-marketing programs.

  • Experience with design and content tools (e.g., Adobe Creative Suite, Figma, Canva) and marketing analytics tools.

  • Experience organizing events, activations, or product launches.

  • Understanding of Kosovo’s tech and consumer electronics retail market.

  • Passion for Apple technology and Gjirafa’s digital ecosystem.

What You Get

  • A dynamic, inclusive work environment that blends global standards with local culture.

  • Training through Apple’s Sales Web (ASW) and iGjirafa Internal Training.

  • Opportunity to take part in shaping the marketing of a pioneering Apple MAAR store in Kosovo.

  • Competitive salary.

Why Join Us?

Gjirafa is one of the fastest-growing tech companies in Central Europe, leading the digital transformation of the Balkans through e-commerce, streaming, and cloud services. Our Apple Store in Prishtina Mall represents the next frontier in bringing premium retail experiences to our customers.

Culture Fit

We’re looking for individuals who are open-minded, proactive, and solution-driven. You should be creative in tackling challenges, focused on achieving results, and committed to delivering exceptional outcomes for our business partners and team.

Location: Prishtina Mall, Prishtinë, Kosova.

Please note that the recruitment process for shortlisted candidates includes taking part in the general skills test.

Deadline for application: 02.08.2026

Gjirafa is proud to be an equal opportunity workplace. We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.

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